TY  - BOOK
AU  - Narayanan, Priya
TI  - Case Analysis for 'Managing Adversity: : Brands and COVID-19'
PY  - 2022///
CY  - India
PB  - Sage
KW  - CONSUMER behavior
KW  - BRAND name products
KW  - COVID-19
KW  - Case Analysis
N2  - B Case Analysis b B T b his note discusses the case "Managing Adversity: Brands and COVID-19" and presents a set of analysis approaches to the case and implications for crisis management and brand strategy. Case Analysis for "Managing Adversity: Brands and COVID-19" Studying the actions undertaken by various brands and customer reactions to these brands could mitigate some of the uncertainty faced by the consumer durables brand in determining its response to the crisis
UR  - https://journals.sagepub.com/doi/pdf/10.1177/02560909221109018
ER  -