TY - BOOK AU - Buisson,Florent TI - Behavioral data analysis with R and Python: customer-driven data for real business results SN - 1492061379 U1 - 005.74015 PY - 2021/// CY - Mumbai PB - Shroff Publishers & Distributors Pvt. Ltd. KW - Behavioral assessment KW - Research KW - Data processing KW - R (Computer program language) KW - Python (Computer program language) KW - Analyse comportementale KW - Recherche KW - Informatique KW - R (Langage de programmation) KW - Python (Langage de programmation) KW - fast N2 - Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis. Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately. Understand the specifics of behavioral data Explore the differences between measurement and prediction Learn how to clean and prepare behavioral data Design and analyze experiments to drive optimal business decisions Use behavioral data to understand and measure cause and effect Segment customers in a transparent and insightful way ER -