TY  - BOOK
AU  - Buisson,Florent
TI  - Behavioral data analysis with R and Python: customer-driven data for real business results 
SN  - 1492061379
U1  - 005.74015 
PY  - 2021///
CY  - Mumbai
PB  - Shroff Publishers & Distributors Pvt. Ltd.
KW  - Behavioral assessment
KW  - Research
KW  - Data processing
KW  - R (Computer program language)
KW  - Python (Computer program language)
KW  - Analyse comportementale
KW  - Recherche
KW  - Informatique
KW  - R (Langage de programmation)
KW  - Python (Langage de programmation)
KW  - fast
N2  - Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.

Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately.

Understand the specifics of behavioral data
Explore the differences between measurement and prediction
Learn how to clean and prepare behavioral data
Design and analyze experiments to drive optimal business decisions
Use behavioral data to understand and measure cause and effect
Segment customers in a transparent and insightful way
ER  -