TY  - GEN
AU  - Jaggia Sanjiv 
TI  - Business Analytics: Communicating with numbers
SN  - 978-9355323491
U1  - 005.74015 
PY  - 2023///
CY  - India
PB  - McGraw Hill
N2  - This book, one of the most thorough texts on business analytics, is created especially for management students. It offers a comprehensive approach to business analytics that combines qualitative reasoning with quantitative tools to pinpoint important business issues. It turns analytics into decisions that boost company performance. In addition to rehashing the sections on R and R codes, the Special Indian Edition also includes cases, examples, and data that are relevant to India.
Salient Features:

1. Holistic Approach to Data Analytics

2. Integrated Introductory Cases

3. Integration of Microsoft Excel®, Analytic Solver, and R

4. Writing with Big Data

5. Emphasis on Data Mining

6. Inclusion of New Cases and Examples from the Indian Context

Source: https://www.amazon.in/Business-Analytics-Communicating-numbers-2nd/dp/9355323492/ref=sr_1_8?crid=3Q6JEDR9OEWKN&keywords=business+analytics&qid=1698390716&sprefix=business+a%2Caps%2C227&sr=8-8
ER  -