TY  - GEN
AU  - Salvatore, Dominick 
AU  - Rastogi, Siddhartha K.
TI  - MANAGERIAL ECONOMICS: : PRINCIPLES AND WORLDWIDE APPLICATIONS
SN  - 978-0199496563
U1  - 331.714 
PY  - 2020///
CY  - India
PB  - Oxford University Press
KW  - Managerial Economics
N2  - The book is divided into five parts: Part One reviews the basics of supply and demand, examines the nature and scope of managerial economics, presents the theory of the firm, and reviews optimization techniques. Part Two analyses demand. Part Three presents the theory and measurement of the firm’s production and costs. Part Four brings together demand analysis with production and cost analysis to show how price and output are determined under various forms of market organization. Part Five examines regulation and the role of government in the economy. The theory and practical examples help illustrate how local economic decision-making is now inescapably global
ER  -