TY  - BOOK
AU  - Mooij Marieke De
TI  - Global Marketing and Advertising: Understanding Cultural Paradoxes
SN  - 9781412970419
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Sage Publications
KW  - Advertising, Global Branding, Values and Cultures
KW  - Marketing Management
ER  -