TY  - GEN
AU  - Belch, George E
AU  - Belch, Michael A
AU  - Purani, Keyoor
TI  - Advertising and Promotion: an integrated marketing communications perspective
SN  - 9789354600807
U1  - 659 
PY  - 2022///
CY  - India
PB  - McGraw Hill
KW  - Advertising
KW  - Marketing
ER  -