TY  - GEN
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
AU  - Chernev, Alexander
AU  - Sheth, Jagdish N.
AU  - Shainesh, G.
TI  - Marketing Management
SN  - 9789356062665
U1  - 658.8 
PY  - 2022///
CY  - India
PB  - Pearson 
KW  - Marketing
KW  - Indian Case Studies
ER  -