TY  - BOOK
AU  - Perreault, William D
AU  - McCarthy, E Jerome
TI  - Basic Marketing: a global managerial approach
SN  - 9780070594104
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing Management
ER  -