TY  - BOOK
AU  - Bateson,John E.G.
AU  - Hiffman, K Douglas
TI  - Services Marketing 
SN  - 9788131516478
U1  - 658.8 
PY  - 2011///
CY  - Andover
PB  - Cengage Learning
KW  - Service industries
KW  - Marketing
KW  - Management
ER  -