TY  - BOOK
AU  - Parameswaran M G
TI  - DRAFTFCB Plus ULKA: Brand Building Advertising Concepts and Cases 
SN  - 978-0-07-107817-7
U1  - 659 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private LTD
KW  - Brand Building
KW  - Advertising
ER  -