TY  - BOOK
AU  - Cohen,Marshal
TI  - Why customers do what they do: who they are, why they buy, and how you can anticipate their every move 
SN  - 0071460365
U1  - 658.834 
PY  - 2006///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/fy0614/2006297414.html
UR  - http://www.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0668/2006297414-d.html
ER  -