TY  - BOOK
AU  - Menon Arpita
TI  - Media Planning and Buying: Principles and Practice in the Indian Context
SN  - 9780070147607
U1  - 659 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Media
KW  - Marketing Management
ER  -