TY  - GEN
AU  - Thompson, Arthur A
AU  - Peteraf, Margaret A 
AU  - |Gamble, John E 
AU  - Strickland III, A. J
AU  - Jain, Arun K.
TI  - Crafting and Executing Strategy
SN  - 9788194244653
U1  - 658 
PY  - 2020///
CY  - Chennai
PB  - McGraw Hill
KW  - Competitive Strategy
KW  - Corporate Strategy
ER  -