TY  - GEN
AU  - Schiffman, Leon G.
AU  - Wisenblit, Joseph
AU  - Kumar, S. Ramesh
TI  - Consumer Behavior
SN  - 9789353069834
U1  - 658.834 
PY  - 2019///
CY  - Noida
PB  - Pearson India Education Services Pvt.Ltd 
KW  - Consumer Behavior
KW  - Market Segmentation
ER  -