TY  - BOOK
AU  - Ries Al
AU  - Ries Laura
TI  - Fall of Advertising and the Rise of PR
SN  - 9780060081997
U1  - 659 
PY  - 2004///
CY  - New York
PB  - Harper Business
KW  - Public Relations Advertisements
KW  - Marketing Management
ER  -