TY  - BOOK
AU  - Mullins John
AU  - Komisar Randy
TI  - Getting to Plan B: Breaking through to a Better Business Model
SN  - 9781422135273
U1  - 658 
PY  - 2009///
CY  - Boston
PB  - Harvard Business Press
KW  - Business Model
KW  - General Management
ER  -