TY  - BOOK
AU  - Walker, Orville
AU  - Boyd, Harper
AU  - Mullins, John
AU  - Jarreche, Jean-Claude
TI  - Marketing Strategy : decision-focused approach
SN  - 0070530882
U1  - 658.8  
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Publishing 
ER  -