TY  - BOOK
AU  - Gummesson Evert
TI  - Total Relationship Marketing
SN  - 8131206734
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Butterworth-Heinemann
KW  - Network Economy, CRM, Relationship Strategy
KW  - Marketing Management
ER  -