TY  - BOOK
AU  - Light Larry
AU  - Kiddon Joan
TI  - Six Rules for Brand Revitalization
SN  - 9788131730126
U1  - 659 
PY  - 2010///
CY  - New Delhi
PB  - Pearson
KW  - Branding, Advertising
KW  - Marketing Management
ER  -