TY  - BOOK
AU  - Midgley Dale
AU  - Midgley Ben
TI  - Golden Circle Secrets
SN  - 0471718572
U1  - 658.8 
PY  - 2005///
CY  - USA
PB  - John Wiley & Sons
KW  - CRM, Customer Expectations, Customer Value
KW  - Marketing Management
ER  -