TY  - BOOK
AU  - GANS, JOSHUA
TI  - STRATEGY FOR START-UPS
PY  - 0000///
CY  -  
PB  -  
KW  - Business planning
KW  - New business enterprises
KW  - Innovations in business
KW  - Economic competition
KW  - Decision making in business
KW  - Value chains
KW  - High technology -- Social aspects
N2  - In their haste to get to market first, write Joshua Gans, Erin L. Scott, and Scott Stern, entrepreneurs often run with the first plausible strategy they identify. They can improve their chances of picking the right path by investigating four generic go-to-market strategies and choosing a version that aligns most closely with their founding values and motivations. The authors provide a framework, which they call the entrepreneurial strategy compass, for doing so.
UR  - http://192.168.6.75/libsuite/mm_files/Articles/AR16721.pdf
ER  -