TY  - BOOK
AU  - Kotler, Philip
AU  - Kartajaya, Hermawan
AU  - Huan, Hooi Den
TI  - Marketing for Competitiveness: Asia to the world- in the age of digital consumers
SN  - 9789813201965
U1  - 658.8 
PY  - 2017///
CY  - New Jersey
PB  - World Scientific
KW  - Marketing
KW  - Glorecalization
ER  -