TY  - BOOK
AU  - Kumar, Ramesh S 
TI  - Consumer Behaviour: the Indian context (concepts and cases)
SN  - 9789332586499
U1  - 658.834 
PY  - 2017///
CY  - Uttar Pradesh
PB  - Pearson 
KW  - Marketing
KW  - Consumer Behaviour
ER  -