TY  - SER
AU  - Kotni,  V.V. Devi Prasad 
TI  - Paradigm Shift from Attracting Footfalls for Retail Store to Getting Hits for E-stores: An Evaluation of Decision-making Attributes in E-tailing
PY  - 0000///
CY  -  
PB  -  
KW  - E-tailing
KW  - purchase decision
KW  - consumer decision-making process
KW  - online shopping
KW  - factor analysis
N2  - With the advent of e-tailing, there is a paradigm shift in job of the retailers, where the main concentration is on getting more hits to their website (e-store) rather than attracting the footfalls of customers to their retail outlets. In this changing retail landscape, an attempt has been made to find out the new touch points that influence e-sales. The basic objective of the study is to identify and evaluate the attributes of decision-making of online customers. The attributes in pre-purchase stage, purchase process stage and post-purchase stage of online shopping are listed out separately from the previous studies
UR  - http://192.168.6.75/libsuite/mm_files/Articles/AR16448.pdf
ER  -