TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Essential of Marketing Research: A Hands-On Orientation 
SN  - 9789332571198
U1  - 658.83 
PY  - 2014///
CY  - Noida 
PB  - Pearson
KW  - Research Industry
KW  - Social Media
KW  - Decision Making
ER  -