TY  - BOOK
AU  - Armstrong, Gary
AU  - Kotler, Philip
AU  - Opresnik, Marc Oliver
TI  - Marketing 
SN  - 9789332584471
U1  - 658.8 
PY  - 2017///
CY  - Noida
PB  - Pearson
KW  - Marketing Management
KW  - Marketing Environment
KW  - Capturing Customer Value
ER  -