TY  - BOOK
AU  - Siegel, Eric 
TI  - Predictive Analytics: The Power to Predict who will Click, Bye, Lie, or Die 
SN  - 9788126559770
U1  - 005.74015 
PY  - 2016///
CY  - New Delhi 
PB  - Wiley
KW  - Data
KW  - Machine
KW  - Crowd
ER  -