TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Parameswaran, Ambi M. G.
AU  - Jacob, Issac
TI  - Strategic Brand Management : Building, Measuring, and Managing Brand Equity 
SN  - 9789332542204
U1  - 659 
PY  - 2015///
CY  - Noida
PB  - Pearson
KW  - Brand Marketing
KW  - Brand Management
KW  - Brand Equity
ER  -