TY - BOOK AU - Keller, Kevin Lane AU - Parameswaran, Ambi M. G. AU - Jacob, Issac TI - Strategic Brand Management : Building, Measuring, and Managing Brand Equity SN - 9789332542204 U1 - 659 PY - 2015/// CY - Noida PB - Pearson KW - Brand Marketing KW - Brand Management KW - Brand Equity ER -