TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Peteraf, Margaret A.
AU  - Gamble, John E.
AU  - Strickland III, A. J.
AU  - Jain, Arun K.
TI  - Crafting and Executing Strategy : The Quest for Competitive Advantage Concept and Cases
SN  - 9789339204082
U1  - 658 
PY  - 2015///
CY  - New Delhi
PB  - McGraw Hill Education(India) Pvt Ltd 
KW  - General Management
KW  - Competitive, Strategy
KW  - Corporate Strategy
ER  -