TY  - BOOK
AU  - Sahney, Sangeeta
TI  - Consumer Behaviour
SN  - 9780199472680
U1  - 658.834 
PY  - 2017///
CY  - New Delhi 
PB  - Oxford University Press 
KW  - Marketing
KW  - Market Segmentation
KW  - Decision Making
ER  -