TY  - BOOK
AU  - Bhattacharjee, S S
TI  - What’s in a sign?
PY  - 0000///
CY  -  
PB  -  
KW  - Branding
KW  - Brands
KW  - Creative signages
N2  - Although Census data defines two-thirds of India as rural, satellite images show only a meagre 23% as being part of it. The paradox is that in a country like ours, where class, community, and cast drive political success, there is an obvious inclination towards manoeuvring the indices to suit prerogatives.
UR  - http://192.168.6.75/libsuite/mm_files/Articles/AR16392.pdf
ER  -