TY  - SER
AU  - Rutsky, Ken 
TI  - content, context, and conversations
PY  - 0000///
CY  -  
PB  -  
KW  - Interview
KW  - B2B
KW  - Content marketing
N2  - Markets are at their core conversations between buyers and sellers. The topic of the conversation is the exchange of value. As a buyer, I am exchanging my time and money to obtain the benefits of the sellers’ product or solution. However, value is a very subjective judgment that the buyer makes. That judgment is made in the buyer’s context, not the seller’s. If we can first tap into that context in a way that is meaningful to the buyer, we can then influence the context and ultimately connect our value to that context influencing what the customer values in our favor
UR  - http://www.thesmartmanager.com/interview/content-context-and-conversations.html
ER  -