TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin
TI  - Framework for Marketing Management
SN  - 9789332575394
U1  - 658.8 
PY  - 2016///
CY  - Noida
PB  - Pearson
KW  - Strategic Branding
KW  - Value Creation
ER  -