TY  - BOOK
AU  - Daymon, Christin
AU  - Holloway,Immy
TI  - Qualitative Research Method in Public Relations and Marketing Communications 
SN  - 9781138897687
U1  - 658.83 
PY  - 2011///
CY  - London
PB  - Routledge
KW  - Public relation
KW  - Qualitative Research
KW  - Marketing Research
ER  -