TY  - BOOK
AU  - Jethwaney, Jaishri
AU  - Jain, Shruti
TI  - Advertising Management
SN  - 9780198074120
U1  - 659 
PY  - 2012///
CY  - New Delhi
PB  - Oxford University Press
KW  - Brand Building
KW  - Media Strategy
KW  - Agency Relationship
ER  -