TY  - GEN
AU  - Verma, Harsh V.
AU  - Duggal, Ekta
TI  - Marketing
SN  - 9780199459100
U1  - 658.8 
PY  - 2015///
CY  - New Delhi
PB  - Oxford University Press
KW  - Consumer Buying Behaviour
KW  - Pricing Decision
ER  -