TY  - SER
AU  - Negi, Nitin
TI  - Customer Cocreation
PY  - 0000///
CY  -  
PB  -  
KW  - Cocreation
KW  - Banking
N2  - The study brought into light the following two findings:

Participants who made their own watches were willing to pay more for these watches.
Customers, who were not involved in the design, also liked and were willing to buy co-created watches more than the branded ones
ER  -