TY - BOOK AU - Howe,Jeff TI - Crowdsourcing: why the power of the crowd is driving the future of business SN - 9780307396211 U1 - 658.4 PY - 2009/// CY - New York PB - Three Rivers Press KW - Organizational change KW - Industrial organization KW - Corporate culture KW - Employee selection KW - Business planning KW - Contracting out N2 - An in-depth analysis of the rapidly growing phenomenon of crowdsourcing reflects on the dramatic economic, cultural, business, and political implications of applying the open-source idea to a variety of fields outside of software development and addresses the unique opportunities and problems of this expanding trend ER -