TY  - BOOK
AU  - Mahajan, Vijay 
TI  - Rise of Rural Consumers in Developing Countries 
SN  - 9789386042323
U1  - 338.13  
PY  - 2016///
CY  - New Delhi
PB  - Sage Publication 
KW  - Rural Consumer
KW  - Rural Marketing
KW  - Seeding Innovation
ER  -