TY  - BOOK
AU  - Health, Chip
AU  - Heath, Dan
TI  - Made to Stick
SN  - 9780099505693
U1  - 150 
PY  - 2008///
CY  - London 
PB  - Arrow Books
KW  - Social Psychology
KW  - Contagion (Social psychology)
KW  - Context effects (Psychology)
ER  -