TY  - BOOK
AU  - Hodge Richard
AU  - Schachter Lou
TI  - Mind of the Customer
SN  - 0071470271
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Mc Graw-Hill
KW  - Sales Process, Customers Success, Customer Value
KW  - Marketing Management
ER  -