TY  - BOOK
AU  - Marr,Bernard
TI  - Big data in practice: how 45 successful companies used big data analytics to deliver extraordinary 
SN  - 9781119231387
U1  - 005.74015 
PY  - 2016///
CY  - UK
PB  - Wiley
KW  - Consumer behavior
KW  - Strategic planning
KW  - Big data
KW  - BUSINESS & ECONOMICS / General
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Strategic Planning
KW  - Business and Economics- Big Data
N1  - Includes index
ER  -