TY  - GEN
AU  - Sarin, Sharad
TI  - Strategic brand management for B2B markets : a road map for organizational transformation
SN  - 9789351505518
U1  - 659 
PY  - 2016///
CY  - New Delhi
PB  - Sage
KW  - B2B
KW  - Brand Management
ER  -