TY  - BOOK
AU  - Adamson, Allen P.
TI  - Edge : 50 tips from brands that lead
SN  - 9780230342248
U1  - 659 
PY  - 2013///
CY  - New York
PB  - Palgrave Macmillan
KW  - Branding
KW  - Product management
ER  -