TY - SER AU - Balle, Michael TI - Why Learning is Central to Sustained Innovation PY - 0000/// CY - PB - KW - Industrial Management KW - New Product Development KW - Learning Ability KW - Divergent Thinking KW - Analytical Thinking N2 - The article presents a reprint of the article "Why Learning Is Central to Sustained Innovation" by Michael Ballé, James Morgan, and Durward K. Sobek II, which appeared in the previous issue of the journal. It highlights the eagerness of company managers to create products to improve their product development capability. Also emphasized is the essential of standards learning, model testing and creative problem-solving in product development UR - http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=114181476&site=ehost-live ER -