TY  - SER
AU  - Jha, Srivardhini k.
TI  - Developing New Products in Emerging Markets 
PY  - 0000///
CY  -  
PB  -  
KW  - Micro Economics
KW  - New Product Development
KW  - Commercial Product
KW  - Research & Development
N2  - The article presents a reprint of the article ''Developing New Products in Emerging Markets" by Srivarfhini K. Jha, Ishwardutt Parulkar and Rishikesha T. Krishnan, which appeared in the previous issue of the journal. It highlights the effort of multinational companies in research and development (R&D) activity to emerging markets like India and China, is given. Also emphasized is the accumulation of advanced technical capabilities for value-added-work in employees and complete technology
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=114181475&site=ehost-live
ER  -