TY  - SER
AU  - Simester, Duncan
TI  - Why Great New Products Fail 
PY  - 0000///
CY  -  
PB  -  
KW  - New Product Development
KW  - Technological Innovations
KW  - Commercial Products
KW  - Purchasing
KW  - Management
KW  - Consumer Attitude
KW  - Consumer Preference
N2  - The article presents a reprint of the article "Why Great New Products Fail" by Duncan Simester, which appeared in the previous issue of the journal. It discusses the lack of focus in companies concerning the understanding of customer's choice and making purchase decisions. Information about the wide technical body of knowledge for customers to recognize new products, is also highlighted
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=114181471&site=ehost-live
ER  -