TY - BOOK AU - Hammond, James TI - Branding Your Business SN - 9780749462963 U1 - 659 PY - 2011/// CY - Mumbai PB - Kogan Page KW - Marketing KW - Branding KW - Consumer Behavior KW - Communication in Marketing KW - Psychology Aspect KW - Senses and Sensation KW - Branding Management ER -