TY  - BOOK
AU  - Aaker, David A.
AU  - Joachimsthaler, Erich
TI  - Brand Leadership
SN  - 9781847398352
U1  - 659 
PY  - 2000///
CY  - Lomdon
PB  - Pocket Books 
KW  - Brand Identity
KW  - Brand Architecture
KW  - Global Brand Leadership
ER  -