TY  - SER
AU  - Friedman, Hershey 
AU  - Friedman, Linda W.
TI  - How to Transform an Ordinary Tech Firm into an Innovation Powerhouse
PY  - 0000///
CY  -  
PB  -  
KW  - Innovation
KW  - Knowledge Economy
KW  - Leadership
KW  - Employee Engagement
KW  - Creativity
N2  - Organizations that thrive in the highly competitive knowledge economy will need to employ the most creative people. A good idea could easily generate billions in profits for a company; being slow to adapt to changing conditions can destroy a firm. Innovative, engaged people are invaluable to an organization but have options and can easily find another job if dissatisfied. This paper describes what upper management must do to create a culture in which creative people are engaged, satisfied, and thrive
ER  -